Frequently / Recently Asked Design Questions

Why do I need a website?

A website is more than just another advertising tool. Here are just a few functions it can perform:

  • Pre-sell your services to prospects
  • Establish a one-to-one connection with customers
  • Showcase products / services / special knowledge
  • Build brand image with your unique design
  • Expand customer service
  • Your site is open 24/7
  • Prettier than a yellow pages ad
  • Economically extend printed materials
  • Distance is not a limitation
  • Today, people expect you to be online

I thought only large corporations had websites, can my small business benefit from having a website?

Absolutely. A site on the internet can give your small business global exposure, making your business available to people all over the world, not just in your local business area.

Do I need a large site? Can it just be one or two pages and still be effective?

How large your site is depends on the type of business that you have and your personal preferences. In some instances, a single page "business card" type website might be just what you need. In other cases several pages might be a better solution. It all depends on you and your businesses needs. Your site can be as simple or as complex as you like.

What is eCommerce?

Ecommerce is the buzzword for the new millennium, and for very good reason. The internet is changing the way business is done with literally billions of dollars being made over the Internet. Ecommerce simply means Electronic Commerce. Ecommerce gives you the ability to accept payment over the internet, by either credit card or electronic checks. Through Ecommerce, you can sell products or services instantly to anyone in the world without having to constantly monitor your website.

How long does it take you to construct a professional website from scratch?

It really depends on the scope of the project and the services or features required as well as the ability for our clients to provide timely feedback and/or materials. We have the ability to create and market a professional website in as little as 3 weeks if you can provide us with prompt feedback and any necessary materials. If third-parties are involved, like banks and ecommerce gateways, more time is often needed. We always provide an estimated timeline as part of our services agreement. If you have a short timeline, we can often make excellent recommendations for what is needed to launch on time.

It's actually quite simple. What is it you most need to communicate? A client wants to know if you sell what he or she wants to buy. Your website needs to portray a coherent message that connects with your client's needs. The user experience has to be clean, clear and direct, with a web design that doesn't distract from the product itself. Your website is a direct reflection of your practice and your business ethics.

How important will search engines like Google and Yahoo be to my website's success?

They are life and death. If you are trying to reach a large number of eyes, you ignore what search engines want at your own peril. It would be like opening a storefront in an enormous mall with no advertising. When a website is put together in the initial stages, a good company will take the time to design a site that is easy for search engines to find. It's the difference between a boutique business and a real company.

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(508) 735-9871

(508) 735-9871
Worcester, MA 01602